Lada Hubatová-Vacková (Ed.) – Divadlo ulice. Reklama a aranžérství výkladních skříní v kontextu modernismu, 1918–1938

3. 3. 2022

Lada Hubatová-Vacková (Ed.), Divadlo ulice:
Reklama a aranžérství výkladních skříní
v kontextu modernismu, 1918–1938, Prague:
Academy of Arts, Architecture and Design
in Prague 2021
Lada Hubatová-Vacková (Ed.), Divadlo ulice: Reklama a aranžérství výkladních skříní v kontextu modernismu, 1918–1938, Prague: Academy of Arts, Architecture and Design in Prague 2021

The book Theater of the Street accompanies readers through the streets of the First Republic flooded with neon lights. Together with several other authors, Lada Hubatová-Vacková presents the history of display cases, illuminated advertising, and window displays in the context of modernism. Alongside film from the period, photography also, of course, comes into play. In his study “Love at First Sight: Advertising, Shop Window Displays, the Neon City and New Photography,” Antonín Dufek maps not only the practical use of photography in advertising, but also considers the theoretical background and artistic use of urban flânerie or the imagination associated with mannequins and peeling signboards.

Text: Hana Buddeus

 

 

Hana Buddeus

works at the Institute of Art History of the Czech Academy of Sciences, where she is a member of the Photography Research Center. She also recently joined the curatorial collective of the Fotograf Gallery.

#41 Postdigital Photography

Few theorists of photography have a complex vision of the whole world of photography and the need not to confine this medium in discrete bubbles or groups of supporters. Filip Láb was one of these. He took part in debates during the preparation of issues of the magazine; he belonged to the editorial board. Filip left this world prematurely. His exceptional capacity to span photojournalism and to reflect on contemporary art was unique, and it is precisely this type of understanding and openness that helps to merge bubbles instead of reinforcing our confinement in them. We will all miss it. The intention of this issue is to develop the legacy of Filip Láb and his latest book of the same name, Postdigital Photography. Filip’s contributions consisted both in an interest in the medium of photography and the technological aspects of its further development, as well as in observing the media world and uncovering the manipulations that photography can facilitate in a way that is even dangerously brilliant. We will start on post-digital photography with the first digitally edited image in the world, John Knoll’s depiction of his girlfriend Jennifer in Tahiti. Artist Constant Dullaart dedicated an entire project to Jennifer using Photoshop filters with the ability to comment on both the recent past and ask questions about the future development of image making. Another paradigmatic example that Filip would rave with enthusiasm about is the case of photojournalist Jonas Bendiksen, whose book full of post-produced films is written about by Adam Mazur. What is postdigital photography? In this issue, it is a spectrum of approaches, contexts, and technological aspects. From DeepFace and use of artificial intelligence for automatic image retrieval, through the (un)hidden carbon footprint of data, fake news and the notion of post-truth, to manipulation through post-production, to artistic approaches from home-office desktop documents or wild post-internet aesthetics or lapidary mixing of photos into liquid mucus. A rich selection.